While almost every creator will tell you their greatest joy is in the act of creation, none will argue that equally (or perhaps more) important is earning a living from their efforts. But commercializing creative works is fraught with peril unless you're prepared. This second stage of the case study focusing on fictional author Fitzgerald Scott will concentrate on Scott's efforts to commercialize his critically acclaimed new work, The Strange Situation of Benjamin "Button" Cabeza. Noted attorney Michael Lovitz, author of the acclaimed The Trademark and Copyright Book comic book, is joined by entertainment attorneys Mona Metwalli and Terri Lubaroff for an interactive seminar tackling a number of the more advanced issues facing creators (and the businesses that hire them) in marketing their properties and creative ideas, including licenses and transfers of rights; key things to know when Hollywood comes knocking; publishing, manufacturing, merchandising, and distribution agreements; understanding key terms in contracts, assignments, and licenses; and (time permitting) how your spouse may impact your contracts and licenses. With insights into a variety of options and opportunities for generating income from your creative endeavors, along with discussions focusing on the problems and pitfalls that go hand in hand with each decision, you'll agree this session shouldn't be missed. [Please note, the Comic Book Law School seminars are designed to provide relevant information and insights to practicing attorneys, as well as practical tips to creators and other professionals who may wish to attend. (This program is approved for 1.5 credits of California MCLE).]