Do you ever wonder how your Walking Dead T-shirt or Doctor Who dress was made? This panel of industry professionals will offer an inside look at the business of geek fashion. Moderated by Lisa Granshaw, panelists Jed Seigel (ThinkGeek Solutions), Ed Labay (Hot Topic), Ashley Eckstein (Her Universe), Sara Scargall (WeLoveFine), and Arthur Gibree (Sanshee) discuss the process behind creating pop culture apparel and accessories, how licensing works, how geek fashion has evolved over the years, what the current options are for women and men, and the latest geek fashion trends. Plenty of time will be left for audience members to ask questions and voice their opinions about what they'd like to see more of in the geek fashion market.